Good read. Agree in part although I do believe virality combine with a strong sales forces is even more powerful. With more and more devices being brought to work from home and more and more enterprise team having the opportunity to experiment with new solutions/tools ease of adoption and virality is still key.
Why the new love affair with Enterprise Startups?
But what is driving this trend and why now? I’ve been thinking about this a bit and hoped to share a few thoughts.
Quotes | The Man in the Arena
For years this has been my favorite quote. I first came across it during my high school sports days. That said it may actually apply even more to the startup life.
It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.
-Theodore Roosevelt, 1910
A really interesting view into barriers to entry, impact of cloud/SaaS and the the convergence of consumer and enterprise.
There always has to be a first post….
In mid 2012 after more than a year working as a Managing Director at the Startup America Partnership, I decided it made sense to start a blog. After spending much of the first decade of my professional career working around the world in the Enterprise IT space, I had spent the last 14 months of my life working with young, high growth startups across the country and Fortune 500 brands who were interested in working with startups ( as direct service providers, mentors, partners, clients, etc). As I started to think about the trends I had observed the intersection of startups and the enterprise was a pretty obviously one both due to my background and due to recent trends. The term “Enterprise Startup” had been coined and was being discussed by startup media and the investment world. At the same time Fortune 500 companies were starting various types of new programs focused not on enterprise, not on small businesses, but on young, high growth startups. As both trends gained momentum I realized I had a front row seat (and in some cases even served as chief instigator) to both the startup and corporate side in my role at Startup America.
Love this zdnet article. Hard to find a VC not talking Enterprise Startups over the past 6 months.
Keep an eye out for a future post I am working on focused on how “freemium” models in the consumer space have in many cases reduced margins……not a problem in the enterprise space where corporations value (and in some cases are required by law) to pay a premium for support, audibility, reporting, enhanced security, maintenance, etc. While barriers to entry are still higher in the enterprise space, strategies for monetization are much more clearly defined.
A great article for enterprise focused startups regarding the importance of designing and executing with the enterprise customer in mind from day 1.
Great article outlining enterprise trends, new enterprise adoption models and the amazing opportunities for both corporations and startups.